UX/UI app ArtCap
UX app

Simplify to Clarify!

As an experienced Creative I build, strengthen and develop brands, campaigns, concepts, applications and visual communication. I’m both strategy and hands on with a Growth mindset. I’m confident with the Design process and Design thinking (Why?) to get the user in focus. I build scalable systems and love clean UI design. I’ll go above and beyond to produce the best results. I’m used to meet, talk and listen(!) to the client during an agil progress. I want the team to have fun and the client to be happy.

As an Art Director and Designer I always liked the problem solving part best. But now – when I work with UX/UI and my new passion animation and motion graphic, I don’t know – I can’t stop smiling. It’s so much fun to see how just a moving type or a diagram can give the little extra, a unique feeling, to the whole brand. I like MX = Motion Experience.

Anna L Andrén CEO AnnaGrafik

Skills: Art direction, Branding & Identity, Strategi, Concept Development, Design Lead, Growth mindset, Visual communication, Design management, UX-design, Interaktionsdesign (UI), Graphic design, Illustration, Digital design, etc.

Education: Visual Communication (Master), DanmarksDesignskole. Digital Design, Berghs, etc.

Clients: Save the Children, Vadstena-Akademien, Dramaten, FORB,  Upplands Väsby kommun, Compeed, Sanoma utbildning, UR, Tv4, Stockholms universitet, KTH, Historiska Museet, etc.

Software skills (100% = Expert)

By hand with a pen – sketches, workshops, storyboards, etc


Wireframes and Style guides – Figma, XD and Sketch


Illustrations, Icons, and Infographics – Illustrator, Photoshop and Procreate + Apple pen


Book design, posters, etc – InDesign, Photoshop and Illustrator


Animations and Motion graphics – AfterEffects, Photoshop and Procreate


Web design with themes (or a developer) – WordPress, Sitevision and Dunked.com